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作者：Safadi, Hani; Skousen, Tanner; Karahanna, Elena
作者单位：University System of Georgia; University of Georgia; Brigham Young University; University System of Georgia; University of Georgia
摘要：Firm-sponsored online communities face governance challenges because of differences in the goals and values between the community and the sponsor. This study focuses on better understanding how these communities combine firm-based and community-based governance to achieve participatory governance, balancing firm goals with the autonomy and participation of volunteer members. Through a case study of Mayo Clinic Connect, an online patient community sponsored by Mayo Clinic, we uncover how firm a...
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作者：Zhou, Mi; Abhishek, Vibhanshu; Kennedy, Edward H.; Srinivasan, Kannan; Sinha, Ritwik
作者单位：University of British Columbia; University of California System; University of California Irvine; Carnegie Mellon University; Carnegie Mellon University; Adobe Systems Inc.
摘要：Businesses have widely used email ads to directly send promotional information to consumers. Whereas email ads serve as a convenient tool to allow firms to target consumers online, there is little evidence of their multichannel impact on consumer spending in both online and brick-and-mortar stores. In this paper, we utilize a unique high-dimensional data set from one of the world's largest office supplies retailers to link each consumer's online behaviors to item-level purchase records in phys...
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作者：Wu, Yi; Ke, Weiling; Li, Yuelei; Lin, Zhijie; Tan, Yong
作者单位：Tianjin University; Southern University of Science & Technology; Tsinghua University; University of Washington; University of Washington Seattle
摘要：Online peer-to-peer lending (i.e., P2P lending) has grown rapidly in recent years and is a new source of fixed income for investors. However, there is limited understanding of factors affecting individual lenders' decision making in this context, which is characterized as highly risky. Drawing on construal level theory, we theorize how bidding amounts lenders submit are affected by interest rates and psychological distance caused by the borrower's demographic attributes (i.e., geographic locat...
