作者：Cheng, Hsing Kenneth; Li, Shengli; Liu, Yipeng
作者：Abbey, James D.; Meloy, Margaret G.; Guide, V. Daniel R., Jr.; Atalay, Selin
作者单位：Texas A&M University System; Texas A&M University College Station; Mays Business School; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; Hautes Etudes Commerciales (HEC) Paris
摘要：This study empirically investigates consumer perceptions of remanufactured consumer products in closed-loop supply chains. A multi-study approach led to increasing levels of measure refinement and facilitated examination of various assumptions researchers have made about the consumer market for remanufactured products. Based in part on the measure building studies, an experimental study examined remanufactured product perceptions from a national panel of consumers. The consumers responded to r...
