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作者：Hao, Lin; Guo, Hong; Easley, Robert F.
作者单位：University of Notre Dame
摘要：Unlike advertising in traditional media, a mobile platform's in-app advertising market exhibits two unique features-split structure of the mobile platform with a platform owner and an app developer jointly provisioning in-app advertising, and agency pricing for app sales. We develop a two-sided market model to analyze the role of these two unique features in determining the platform owner's optimal advertising revenue-sharing contract. Our results reveal an interesting N-shaped dynamic regardi...
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作者：De, Prabuddha; Hao, Lin; Li, Yung-Ming; Tan, Yong
作者单位：Purdue University System; Purdue University; University of Notre Dame; National Yang Ming Chiao Tung University; University of Washington; University of Washington Seattle; Tsinghua University
摘要：In this paper, we study quality-of-service (QoS) based pricing schemes that serve as incentive mechanisms to induce sharing behaviors in Peer-to-Peer (P2P) networks. We incorporate operational QoS metrics into users' utility functions and demonstrate how they affect individual users' content sharing decisions. Using a game-theoretic model, our study reveals how organizations respond to the changes of operational QoS metrics in their design of pricing schemes for various business objectives at ...
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作者：Shang, Guangzhi; Ghosh, Bikram P.; Galbreth, Michael R.
作者单位：State University System of Florida; Florida State University; University of Arizona; University of South Carolina System; University of South Carolina Columbia
摘要：Many retailers offer refunds to consumers who, after a trial period, return a product that they find does not fit their needs. Some consumers are willing to use this return option opportunistically for short-term consumption rather than its intended purpose of resolving fit uncertainty. Such behavior has been termed wardrobing. Restocking fees (partial refunds) can be used to combat wardrobing. However, there is a trade-off involved, since partial refunds will be viewed negatively by consumers...
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作者：Erat, Sanjiv
作者单位：University of California System; University of California San Diego
摘要：In any pool of ideas that is developed in a multistage process, it is often the case that only a small fraction of top ideas are exceptional. This study formulates a model of multistage development of idea pools, and examines the impact of the structure of idea pools and of learning across stages on the extent to which the top ideas in the pool are exceptional. Our key descriptive results demonstrate that the dispersion of ideas in the pool (defined in terms of the dissimilarity between ideas)...
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作者：Qiu, Liangfei; Whinston, Andrew B.
作者单位：State University System of Florida; University of Florida; University of Texas System; University of Texas Austin
摘要：The increasing pervasiveness of social networks allows users to share purchase behaviors with their online friends. In this study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks. We show that a seller could potentially control the information available to future customers and induce behavioral observational learning, using an information-revealing pricing strategy. This result suggest...
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作者：Tan, Yinliang (Ricky); Carrillo, Janice E.
作者单位：Tulane University; State University System of Florida; University of Florida
摘要：The introduction of digital goods in the media industry has gained a considerable amount of positive press due to superior features such as increased accessibility and portability. However, the distribution of these digital goods in conjunction with their physical analogs (i.e., printed books) has been operationally problematic for media supply chains. Specifically, the types of contracts utilized to distribute these goods such as agency models have come under fire in the press. A high profile...
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作者：Strauss, Arne K.; Talluri, Kalyan
作者单位：University of Warwick; Imperial College London
摘要：Discrete-choice models are widely used to model consumer purchase behavior in assortment optimization and revenue management. In many applications, each customer segment is associated with a consideration set that represents the set of products that customers in this segment consider for purchase. The firm has to make a decision on what assortment to offer at each point in time without the ability to identify the customer's segment. A linear program called the Choice-based Deterministic Linear...
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作者：Kirshner, Samuel Nathan; Levin, Yuri; Nediak, Mikhail
作者单位：University of New South Wales Sydney; Queens University - Canada
摘要：Brand commitment and the risk of product failure play an important role in the timing of upgrades for a durable product in the presence of stochastic technology advancements. Higher brand commitment makes a firm less vulnerable to sales erosion in an incumbent product due to a technology lag. However, the firm is more susceptible to profit loss from the risk of a failed product. We show that under these circumstances, a firm's optimal upgrade strategy is characterized by a threshold policy bas...
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作者：Allon, Gad; Bassamboo, Achal; Cil, Eren B.
作者单位：University of Pennsylvania; Northwestern University; University of Oregon
摘要：L arge-scale, web-based service marketplaces have recently emerged as a new resource for customers who need quick resolutions for their short-term problems. Due to the temporary nature of the relations between customers and service providers (agents) in these marketplaces, customers may not have an opportunity to assess the ability of an agent before their service completion. On the other hand, the moderating firm has a more sustained relationship with agents, and thus it can provide customers...
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作者：Aviv, Yossi; Bazhanov, Andrei; Levin, Yuri; Nediak, Mikhail
作者单位：Tel Aviv University; Queens University - Canada
摘要：Legal studies usually treat a policy of a manufacturer or retailer as socially harmful if it reduces product output and increases the price. We consider a two-period model where the first-period price is fixed and resellers endogenously decide to use meet-the-competition clause with a most-favored-customer clause (MFC) to counteract strategic customer behavior. As a result of MFC, the second-period (reduced) price increases and resellers' inventories decrease. However, customer surplus may inc...
