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5期

Operations Research publishes quality operations research and management science works of interest to the OR practitioner and researcher in three substantive categories: methods, data-based operational science, and the practice of OR.

主办单位: INFORMS
期刊语言: 英语
创刊时间: 1952年
出版周期: 双月刊
国际电子刊号: 1526-5463
影响因子: 2.6

最新文章

  • Rating Customers According to Their Promptness to Adopt New Products
    作者：Hochbaum, Dorit S.; Moreno-Centeno, Erick; Yelland, Phillip; Catena, Rodolfo A.
    作者单位：University of California System; University of California Berkeley; Texas A&M University System; Texas A&M University College Station; Alphabet Inc.; Google Incorporated
    摘要：Databases are a significant source of information in organizations and play a major role in managerial decision-making. This study considers how to process commercial data on customer purchasing timing to provide insights on the rate of new product adoption by the company's consumers. Specifically, we show how to use the separation-deviation model (SD-model) to rate customers according to their proclivity for adopting products for a given line of high-tech products. We provide a novel interpre...