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作者：Yoganarasimhan, Hema; Barzegary, Ebrahim; Pani, Abhishek
作者单位：University of Washington; University of Washington Seattle
摘要：Free trial promotions are a commonly used customer acquisition strategy in the Software as a Service industry. We use data from a large-scale field experiment to study the effect of trial length on customer-level outcomes. We find that, on average, shorter trial lengths (surprisingly) maximize customer acquisition, retention, and profitability. Next, we examine the mechanism through which trial length affects conversions and rule out the demand cannibalization theory, find support for the cons...
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作者：Guo, Jiaqi; Li, Peng; Li, Youwei
作者单位：University of Birmingham; University of Leeds; University of Hull
摘要：This study comprehensively evaluates and ranks a large number of competing explanations for the momentum anomaly. As a benchmark for evaluation, firm fundamentals are found to be the most promising among well-known explanations of momentum, followed by prospect theory and mental accounting, and anchoring effect. Collectively, all explanations capture 31% of momentum, whereas 69% of momentum remains unexplained. This study thoroughly examines what fractions of the momentum anomaly emerge from t...
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作者：Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun
作者单位：Boston University; University of Wisconsin System; University of Wisconsin Madison; University of Houston System; University of Houston
摘要：We theorize peer awards' effects on the volume and novelty of creative user -generated content (UGC) produced at online platform communities. We then test our hypotheses via a randomized field experiment on Reddit, wherein we randomly and anonymously assigned Reddit's Gold Award to 905 users' posts over a two-month period. We find that peer awards induced recipients to make longer, more frequent posts and that these effects were particularly pronounced among newer community members. Further, w...
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作者：Hu, Honggang; Zheng, Quan; Pan, Xiajun Amy
作者单位：Tongji University; Chinese Academy of Sciences; University of Science & Technology of China, CAS; State University System of Florida; University of Florida
摘要：With the rapid growth of e-commerce, agency selling is currently gaining popularity among online retailers (e-tailers). Prior research implicitly abstracts away cross-brand pass-through under traditional wholesale selling (i.e., how the retail price of another brand adjusts to changes in a given brand's wholesale price) and suggests that a shift to agency selling benefits e-tailers but harms suppliers. As an important counterweight to this result, we discover that an e-tailer's choice regardin...
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作者：Guo, Liang
作者单位：Chinese University of Hong Kong
摘要：Many phenomena of preference construction demonstrate a violation of the rationality premise in classical economic theories. One of the most well-known examples of preference construction is the compromise effect. This puzzling anomaly can be rationalized by contextual deliberation (i.e., endogenous information retrieval/acquisition that can partially resolve utility uncertainty before choice). In this research, we investigate the empirical validity of this explanation by performing falsificat...
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作者：Xu, Yuqian; Tan, Tom Fangyun; Netessine, Serguei
作者单位：University of Illinois System; University of Illinois Urbana-Champaign; Southern Methodist University; University of Pennsylvania
摘要：Operational risk has been among the three most significant types of risks in the financial services industry, and its management is mandated by Basel II regulations. To inform better labor decisions, this paper studies how workload affects banks' operational risk event occurrence. To achieve this goal, we use a unique data set from a commercial bank in China that contains 1,441 operational risk events over 16 months. We find that workload has a U-shaped impact on operational risk error rate. M...
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作者：Niewoehner, Robert J., III; Staats, Bradley R.
作者单位：University of North Carolina; University of North Carolina Chapel Hill
摘要：Background. Influenza imposes heavy societal costs through healthcare expenditures, missed days of work, and numerous hospitalizations each year. Considering these costs, the healthcare and behavioral science literature offers suggestions on increasing demand for flu vaccinations. Yet, the adult flu vaccination rate fluctuated between 37% and 46% between 2010 and 2019. Aim. Although a demand-side approach represents one viable strategy, an operations management approach would also highlight th...
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作者：Zhou, Tongxin; Yan, Lu (Lucy); Wang, Yingfei; Tan, Yong
作者单位：Arizona State University; Arizona State University-Tempe; Indiana University System; Indiana University Bloomington; IU Kelley School of Business; University of Washington; University of Washington Seattle
摘要：Online weight-loss communities (OWCs) provide individuals with various tools to support their weight management, such as weight recorders and weight-loss journals. These tools enable individuals to focus on different aspects of their self-regulation, including weight-loss outcomes and behavioral routines. Prior research, however, has not fully incorporated individuals' self-regulation focuses; thus, there is limited understanding of individuals' online weight-management dynamics as well as the...
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作者：Marx, Matt; Hsu, David H.
作者单位：Cornell University; National Bureau of Economic Research; University of Pennsylvania
摘要：Which factors shape the commercialization of academic scientific discoveries via startup formation? Prior literature has identified several contributing factors but does not address the fundamental problem that the commercial potential of a nascent discovery is generally unobserved, which potentially confounds inference. We construct a sample of approximately 20,000 twin scientific articles, which allows us to hold constant differences in the nature of the advance and more precisely examine ch...
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作者：Kronenberger, Sebastian; Laux, Volker
作者单位：University of Mannheim; University of Texas System; University of Texas Austin
摘要：Investors are much more likely to sue corporations and their auditors for overstated earnings reports than for understated reports. This asymmetry in litigation exposure is viewed as an important driver for conservative accounting practices in corporations because conservatism reduces the probability of overstatements and hence, investor litigation. This argument is incomplete, however, because it ignores that litigation concerns also affect the incentives of the auditor, which, in turn, affec...
