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作者：Goldfarb, Avi; Tucker, Catherine E.
作者单位：University of Toronto; Massachusetts Institute of Technology (MIT)
摘要：The technological transformation and automation of digital content delivery has revolutionized the media industry. Increased reliance on automation has also led to requirements for standardization of content-delivery formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing its format. Using data from randomized field tests, we find evidence that for most ads, ad effectiveness falls as the use of standard formats rises. ...
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作者：Aggarwal, Rohit; Kryscynski, David; Singh, Harpreet
作者单位：Utah System of Higher Education; University of Utah; Brigham Young University; University of Texas System; University of Texas Dallas
摘要：Although much research emphasizes the importance of venture technical competence for venture success and, therefore, the importance of venture technical competence in venture capitalist (VC) investment decisions, we know little about why some VCs may be better than others at assessing the technical competence of ventures. We gathered unique and proprietary data from 33 VCs and 308 ventures that sought Series A funding from those VCs. We show that VC assessment of ventures predicts VC investmen...
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作者：Mihm, Juergen; Sting, Fabian J.; Wang, Tan
作者单位：INSEAD Business School; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam
摘要：Which, if any, of a firm's inventions should it patent? Should it patent at all? Many companies engaged in an innovation race seek a patenting strategy that balances protection of their intellectual property against the knowledge spillovers resulting from disclosure requirements. Not much is known about factors that determine the patenting strategy best able to resolve this trade-off. Although scholars in various management, economics, and engineering disciplines have researched patents and pa...
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作者：Brandts, Jordi; Cooper, David J.; Weber, Roberto A.
作者单位：Consejo Superior de Investigaciones Cientificas (CSIC); CSIC - Institut d'Analisi Economica (IAE); State University System of Florida; Florida State University; University of East Anglia; University of Zurich
摘要：We study the effectiveness of leaders for inducing coordinated organizational change to a more efficient equilibrium, i.e., a turnaround. We compare communication from leaders to incentive increases and also compare the effectiveness of randomly selected and elected leaders. Although all interventions yield shifts to more efficient equilibria, communication from leaders has a greater effect than incentives. Moreover, leaders who are elected by followers are significantly better at improving th...
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作者：Flammer, Caroline
作者单位：Western University (University of Western Ontario)
摘要：This study examines the effect of shareholder proposals related to corporate social responsibility (CSR) on financial performance. Specifically, I focus on CSR proposals that pass or fail by a small margin of votes. The passage of such close call proposals is akin to a random assignment of CSR to companies and hence provides a quasi-experiment to study the effect of CSR on performance. I find that the adoption of close call CSR proposals leads to positive announcement returns and superior acco...
