作者：Afeche, Philipp; Araghi, Mojtaba; Baron, Opher
作者单位：University of Toronto; Wilfrid Laurier University
摘要：Problem definition: We provide guidelines on three fundamental decisions of customer relationship management (CRM) and capacity management for profit-maximizing service firms that serve heterogeneous repeat customers, whose acquisition, retention, and behavior depend on their service access quality to bottleneck capacity: how much to spend on customer acquisition, how much capacity to deploy, and how to allocate capacity and tailor service access quality levels to different customer types. Aca...
作者：Chen, Ying-Ju; Tomlin, Brian; Wang, Yimin
作者单位：Hong Kong University of Science & Technology; Dartmouth College; Arizona State University; Arizona State University-Tempe
摘要：Many industries operate technologies in which multiple outputs (coproducts) are jointly produced. In some settings (vertical) the coproducts differ along a performance dimension and are substitutable. In other settings (horizontal) the coproducts differ in their applications and are not substitutable. In both cases, three important attributes of a coproduct technology are its processing cost, overall yield, and coproduct split, i.e., the proportion of each output produced. For both vertical an...
