作者：Ferreira, Kris Johnson; Mower, Emily
作者单位：Harvard University; Harvard University
摘要：Problem definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, for example, due to limited inventory, perishable or time-sensitive products, or the retailer's desire to frequently offer new styles. Academic/practical relevance: We are one of the first to consider the demand learning and pricing problem for retailers who offer product assortments that change frequently, and we propose and implement...
作者：Cohen, Maxime C.; Fiszer, Michael-David; Ratzon, Avia; Sasson, Roy
作者单位：McGill University
摘要：Problem definition: Traffic congestion is a serious global issue. A potential solution, which requires zero investment in infrastructure, is to convince solo car users to carpool. Academic/practical relevance: In this paper, we leverage the Waze Carpool service and run the largest ever digital field experiment to nudge commuters to carpool. Methodology: Our field experiment involves more than half a million users across four U.S. states between June 10 and July 3, 2019. We identify users who c...
