作者：Yazdani, Alireza; Cil, Eren B.; Pangburn, Michael
作者单位：California State University System; California State Polytechnic University Pomona; University of Oregon
摘要：Problem definition: Consumers often try a few varieties of an experience product before establishing a shopping routine. In retailing, a sample box typically refers to a package of multiple trial-sized varieties within a product category. Sample boxes potentially create value by helping consumers resolve their uncertainties regarding these varieties earlier and at a lower cost. In this paper, we study how firms and consumers share this added value under different market scenarios. We also deri...
