作者：Xue, Weili; Demirag, Ozgun Caliskan; Chen, Frank Y.; Yang, Yi
作者单位：Southeast University - China; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; City University of Hong Kong; Zhejiang University
摘要：Inventory displayed on the retail sales floor not only performs the classical supply function but also plays a role in affecting consumers' buying behavior and hence the total demand. Empirical evidence from the retail industry shows that for some types of products, higher levels of on-shelf inventory have a demand-increasing effect (billboard effect) while for some other types of products, higher levels of on-shelf inventory have a demand-decreasing effect (scarcity effect). This suggests tha...
