作者：Postrel, Steven
作者单位：University of California System; University of California Irvine
摘要：Research Summary: Strategy needs an intermediate measure of competitive strength easily linked to management choices. Competitive advantage fails to accomplish this because most formulations of it violate important criteria and because these formulations are so diverse. I show that one intermediate measure, transaction surplus superiority (TSS), potentially solves both problems. Critically, TSS is defined independently of prices and its usefulness is independent of the degree of price competit...
作者：Makadok, Richard; Burton, Richard; Barney, Jay
作者单位：Purdue University System; Purdue University; Duke University; Utah System of Higher Education; University of Utah
摘要：Rather than introducing radical new grand theory paradigms, most theory contributions in strategic management extend, clarify, or apply received theories in new and interesting ways. Here we offer a guide on how to make these kinds of contributions to theory. Theory usually begins with a research question, which can come from the phenomenon of interest, variations/limitations of existing theory, or intellectual creativity. Along with the question, there are a number of more craftsmanship-level...
