作者：Demetry, Daphne
作者单位：McGill University
摘要：With perceptions of authenticity offering contemporary organizations a key competitive advantage in the marketplace, a growing body of research has investigated authenticity work: the diverse ways in which organizational actors fabricate authenticity claims for their audience members. However, claiming authenticity is a challenging and problematic task, because organizations must weigh how much authenticity they can safely project without incurring backfire. This is further complicated by cons...
