作者：Patvardhan, Shubha; Ramachandran, J.
作者单位：University of Delaware; Indian Institute of Management (IIM System); Indian Institute of Management Bangalore
摘要：To investigate how firms engage in forward-looking action, we examined the processes by which a pioneering firm actively influenced the future of its industry over five decades. From our longitudinal field study, we generated a process model of strategy making that helps to explain how firms work to shape the future in some preferred fashion. Specifically, we describe our findings on shaping-oriented forward-looking strategy making in terms of artificial evolution processes-interventions by wh...
