作者：Schifeling, Todd; Demetry, Daphne
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; McGill University
摘要：Authenticity is a valuable attribution for organizations, but one that raises a challenge of audience acceptance for innovative entrepreneurs. In particular, organizations that depart from an established type risk being judged as inauthentic. However, entrepreneurs may be able to overcome this challenge by basing their authenticity on notions of craft-such as skilled hands-on techniques, sophisticated ingredients, and small-scale artistry rather than mass industrial manufacturing-that better s...
