作者：Markides, Costas
作者单位：University of London; London Business School
作者：Nag, Rajiv; Corley, Kevin G.; Gioia, Dennis A.
作者单位：University of Arkansas System; University of Arkansas Fayetteville; Arizona State University; Arizona State University-Tempe; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park
摘要：We investigated the attempt of a high-technology R&D organization to transform into a market-oriented organization by grafting new, nontechnological knowledge. The intended strategic transformation did not succeed for reasons with wide implications for theory and research. Our findings suggest that the intersection of organizational identity, knowledge, and practice hindered the development of the new knowledge and undermined the broader strategic transformation effort itself. The failure of t...
