Home-country egalitarianism and cross-border nonmarket strategy

• 成果类型: Article
• 署名作者: Kim, Jin Hyung; Siegel, Jordan I.
• 署名单位: George Washington University; University of Michigan System; University of Michigan
• 刊物名称: JOURNAL OF INTERNATIONAL BUSINESS STUDIES
• ISSN/ISSBN: 0047-2506
• DOI: 10.1057/s41267-025-00824-9
• 发表日期: 2026
• 关键词: INTERNATIONAL-BUSINESS; corporate governance; CULTURAL-VALUES; capabilities; CORRUPTION; cost

摘要

Cross-border nonmarket strategy-multinational enterprises' choice of nonmarket strategic actions in pursuit of profitability in a host market-is an essential part of international business. Recent calls for research assert, however, that very little is known about how multinational enterprises choose among cross-border nonmarket strategies. We thus propose that egalitarianism-one type of home-country informal institution-is a key predictor of an important set of cross-border nonmarket strategy choices, particularly among corporate political activities with varying degrees of transparency. We further test this argument by incorporating a firm-level corporate governance measure related to transparency to see how the firm-level corporate governance moderates the main effect. Our study contributes to international business and nonmarket strategy research by highlighting the importance of home-country informal institutions as well as host-country formal institutions as a guiding principle in cross-border nonmarket strategy. La strat & eacute;gie non-marchande transfrontali & egrave;re - d & eacute;finie comme le choix par les entreprises multinationales en mati & egrave;re d'actions strat & eacute;giques non-marchandes dans le but de maximiser leur rentabilit & eacute; sur un march & eacute; h & ocirc;te - constitue une partie essentielle des affaires internationales. Des appels r & eacute;cents & agrave; la recherche affirment n & eacute;anmoins que l'on sait encore tr & egrave;s peu de choses sur la mani & egrave;re dont les entreprises multinationales choisissent parmi les strat & eacute;gies non-marchandes transfrontali & egrave;res. Nous proposons donc que l'& eacute;galitarisme - un type d'institution informelle propre au pays d'origine - est un facteur cl & eacute; permettant de pr & eacute;dire un ensemble important de choix strat & eacute;giques non-marchands transfrontaliers, en particulier parmi les activit & eacute;s politiques des entreprises avec divers degr & eacute;s de transparence. Nous testons & eacute;galement cet argument en int & eacute;grant une mesure de gouvernance d'entreprise au niveau de la firme, li & eacute;e & agrave; la transparence, afin d'examiner comment cette gouvernance mod & egrave;re l'impact principal. Notre travail contribue & agrave; la recherche en strat & eacute;gies non-marchandes et affaires internationales en mettant en lumi & egrave;re l'importance des institutions informelles du pays d'origine ainsi que des institutions formelles du pays d'accueil comme principes directeurs dans la strat & eacute;gie non-marchande transfrontali & egrave;re. La estrategia no-mercado transfronteriza, la elecci & oacute;n de acciones estrat & eacute;gicas de no-mercado por parte de empresas multinacionales en busca de rentabilidad en un mercado anfitri & oacute;n, es una parte esencial de losnegocios internacionales. Sin embargo, llamados recientes a la investigaci & oacute;n afirman que se sabe muy poco sobre c & oacute;mo las empresas multinacionales eligen entre estrategias de no-mercado transfronterizas. Por lo tanto, proponemos que el igualitarismo, un tipo de instituci & oacute;n informal del pa & iacute;s de origen, es un predictor clave de un conjunto importante de elecciones de estrategias no mercantiles transfronterizas, particularmente entre actividades pol & iacute;ticas corporativas con diversos grados de transparencia. Adem & aacute;s, ponemos a prueba este argumento incorporando una medida del gobierno corporativo a nivel empresarial relacionada con la transparencia para observar c & oacute;mo la gobernanza corporativa a nivel empresarial modera el efecto principal. Nuestro estudio contribuye a la investigaci & oacute;n sobre negocios internacionales y estrategias no-mercado al destacar la importancia de las instituciones informales del pa & iacute;s de origen, as & iacute; como de las instituciones formales del pa & iacute;s anfitri & oacute;n, como principio orientador en la estrategia no-mercado transfronteriza. A estrat & eacute;gia n & atilde;o-mercadol & oacute;gica transfronteiri & ccedil;a - a escolha de a & ccedil;& otilde;es estrat & eacute;gicas n & atilde;o-mercadol & oacute;gicas por empresas multinacionais em busca de lucratividade em um mercado anfitri & atilde;o - & eacute; uma parte essencial dos neg & oacute;cios internacionais. No entanto, solicita & ccedil;& otilde;es recentes por pesquisas afirmam que se sabe muito pouco sobre como empresas multinacionais escolhem entre estrat & eacute;gias n & atilde;o-mercadol & oacute;gicas transfronteiri & ccedil;as. Assim, propomos que igualitarismo - um tipo de institui & ccedil;& atilde;o informal do pa & iacute;s de origem - & eacute; um preditor crucial de um conjunto importante de escolhas de estrat & eacute;gias n & atilde;o-mercadol & oacute;gicas transfronteiri & ccedil;as, particularmente entre atividades pol & iacute;ticas corporativas com diferentes graus de transpar & ecirc;ncia. Al & eacute;m disso, testamos esse argumento incorporando uma medida de governan & ccedil;a corporativa em n & iacute;vel empresarial relacionada & agrave; transpar & ecirc;ncia, para verificar como a governan & ccedil;a corporativa em n & iacute;vel empresarial modera o efeito principal. Nosso estudo contribui para a pesquisa em neg & oacute;cios internacionais e estrat & eacute;gias n & atilde;o-mercadol & oacute;gicas ao destacar a import & acirc;ncia de institui & ccedil;& otilde;es informais do pa & iacute;s de origem, bem como de institui & ccedil;& otilde;es formais do pa & iacute;s anfitri & atilde;o, como um princ & iacute;pio orientador na estrat & eacute;gia n & atilde;o-mercadol & oacute;gica transfronteiri & ccedil;a. 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