DETERMINANTS OF ORGANIZATIONAL MEDIATIZATION: AN ANALYSIS OF THE ADAPTATION OF SWEDISH GOVERNMENT AGENCIES TO NEWS MEDIA

• 成果类型: Article
• 署名作者: Fredriksson, Magnus; Schillemans, Thomas; Pallas, Josef
• 署名单位: University of Gothenburg; Utrecht University; Uppsala University
• 刊物名称: PUBLIC ADMINISTRATION
• ISSN/ISSBN: 0033-3298
• DOI: 10.1111/padm.12184
• 发表日期: 2015
• 页码: 1049-1067
• 关键词: ISOMORPHISM; governance; CHALLENGE; POLITICS; ACTORS

摘要

This article seeks to explain why the media affect some governmental agencies more than others. We develop a measuring instrument for the mediatization of agencies; gauging how they adapt to the media. We analyse the effects of six potential explanations of mediatization: media pressure, organizational size and task, salience, geographic location, and management structure. The analysis is based on a comprehensive quantitative contents analysis of policy documents from all governmental agencies in Sweden. The results show that agencies' propensity to adapt to the media is mainly determined by their management structure rather than, as could have been expected, by media pressure. Organizations managed by career managers invest more in media management than those led by field-professionals. Our results suggest that agencies have substantial agency in terms of how they cope with the media and that mediatization refers to much more than passive adaptation by organizations.