Marketing the MIS During Times of Resource Scarcity
成果类型：
Article
署名作者：
McLeod, Raymond, Jr.; Fuerst, William L.
署名单位：
Texas A&M University System; Texas A&M University College Station; International Business Machines (IBM); IBM USA
刊物名称：
MIS QUARTERLY
ISSN/ISSBN：
0276-7783
DOI：
10.2307/248655
发表日期：
1982
页码：
45-54
关键词：
摘要：
MIS managers generally have not stressed the marketing aspects of their operations. A more widespread concern is with the shortage of systems analyst and programmer resources. In an effort to learn how one group of MIS managers views their marketing responsibilities and practices in a shortage era, a study was conducted and the results were used to describe both short term and long term MIS marketing plans. These plans are developed by identifying critical areas in the organization in light of corporate objectives, user needs, and MIS resources.
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