ESTABLISHING TELEMARKETING LEADERSHIP THROUGH INFORMATION MANAGEMENT - CREATIVE CONCEPTS AT AT-AND-T AMERICAN TRANSTECH

• 成果类型: Article
• 署名作者: COBBIN, WF; KOZAR, KA; MICHAELE, SJ
• 署名单位: University of Colorado System; University of Colorado Boulder; AT&T
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• DOI: 10.2307/249012
• 发表日期: 1989
• 页码: 361-372