TELCOT - AN APPLICATION OF INFORMATION TECHNOLOGY FOR COMPETITIVE ADVANTAGE IN THE COTTON INDUSTRY
成果类型：
Article
署名作者：
LINDSEY, D; CHENEY, PH; KASPER, GM; IVES, B
署名单位：
Texas Tech University System; Texas Tech University; Southern Methodist University
刊物名称：
MIS QUARTERLY
ISSN/ISSBN：
0276-7783
DOI：
10.2307/249781
发表日期：
1990
页码：
347-357
关键词：
摘要：
This paper describes the strategic use of information technology by the Plains Cotton Cooperative Association (PCCA). TELCOT, a computer-based system developed by PCCA, provides cotton traders with functions much like those available to NYSE or AMEX traders. TELCOT transformed PCCA from a small cotton merchant to a major cotton broker. Handling 115,000 to 240,000 computer transactions per day, TELCOT provides over 20,000 cotton producers, 40 buyers, and 200 gin operators with an electronic marketing service that has helped PCCA grow from a $50 million to a $500 million enterprise in just 15 years.