Creation of favorable user perceptions: Exploring the role of intrinsic motivation

• 成果类型: Article
• 署名作者: Venkatesh, V
• 署名单位: University System of Maryland; University of Maryland College Park
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• DOI: 10.2307/249753
• 发表日期: 1999
• 页码: 239-260
• 关键词: TECHNOLOGY ACCEPTANCE MODEL; training end users; information technology; perceived usefulness; self-efficacy; computer skills; ease; BEHAVIOR; work; replication

摘要

A key issue facing information systems researchers and practitioners has been the difficulty in creating favorable user reactions to new technologies. Insufficient or ineffective training has been identified as one of the key factors underlying this disappointing reality. Among the various enhancements to training being examined in research, the role of intrinsic motivation as a lever to create favorable user perceptions has not been sufficiently exploited. In this research, two studies were conducted to compare a traditional training method with a training method that included a component aimed at enhancing intrinsic motivation. The results strongly favored the use of an intrinsic motivator during training. Key implications for theory and practice are discussed.