IT-intensive value innovation in the electronic economy: Insights from Marshall Industries

• 成果类型: Article
• 署名作者: El Sawy, OA; Malhotra, A; Gosain, S; Young, KM
• 署名单位: University of Southern California; University of North Carolina; University of North Carolina Chapel Hill; University System of Maryland; University of Maryland College Park
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• 发表日期: 1999
• 页码: 305-335
• 关键词: value chain; BUSINESS; TRANSFORMATION; ORGANIZATION; TECHNOLOGY; strategy; MARKETS

摘要

The emerging electronic economy is bringing with it new forms of IT-enabled intermediation, virtual supply chains, rapidly changing electronic commerce technologies, increasing knowledge intensity, and unprecedented sensitivity for time-to-market by customers. Customers are demanding more value, customized to their exact needs, at less cost, and as quickly as possible. The enterprises that will survive in such a demanding environment will need to innovate and invent new ways of creating value, and will require different enterprise architectures and different IT infrastructures. This article focuses on providing a framework for guiding an enterprise as it transforms itself to function more effectively in the electronic economy. Using the distribution industry in general and Marshall Industries in particular as a context, the article draws insights for transforming an extended enterprise's architecture and its IT infrastructure to enable new ways of creating value in the electronic economy. The article provides a staged junction box model for guiding the transformation and also articulates the elements of the new value logic for enterprises in the electronic economy.