The effect of multimedia on perceived equivocality and perceived usefulness of information systems

• 成果类型: Article
• 署名作者: Lim, KH; Benbasat, I
• 署名单位: City University of Hong Kong; University System of Ohio; Case Western Reserve University; University of British Columbia
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• DOI: 10.2307/3250969
• 发表日期: 2000
• 页码: 449-471
• 关键词: 5 personality dimensions; MEDIA RICHNESS; JOB-PERFORMANCE; user acceptance; TECHNOLOGY; ease; COMMUNICATION; replication; CHOICE; fit

摘要

With the advent of multimedia and intranet technologies, managers and information systems designers face a new challenge: how to capture and present information using a variety of representation formats (text, graphics, audio, video, and animations) so that members of an organization can make better sense out of the information available. In this study, we develop a task-representation fit model to generate several predictions about the potential of multimedia to alleviate the limitations of text-based information in the context of individual decision makers utilizing organizational data and test them in a laboratory experiment. Results support the task-representation fit relationships predicted. For analyzable tasks, text-based representation and multimedia representation are equally effective in reducing perceived equivocality levels. For less-analyzable tasks, only multimedia representation was instrumental in reducing perceived equivocality levels.