A unified economic model of standard diffusion:: The impact of standardization cost, network effects, and network topology

• 成果类型: Article
• 署名作者: Weitzel, Tim; Beimborn, Daniel; Koenig, Wolfgang
• 署名单位: Otto Friedrich University Bamberg; Goethe University Frankfurt
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• 发表日期: 2006
• 页码: 489-514
• 关键词: ELECTRONIC DATA INTERCHANGE; increasing returns; bayesian players; lock-in; compatibility; externalities; COORDINATION; COMPETITION; INNOVATION; software

摘要

This paper is motivated by the following question: What drives the diffusion of a communication standard and what results can we expect? Past literature provides many instructive but mostly unrelated answers. Frequent findings are startup problems, penguin effects, and tendencies toward monopoly. But substantial problems in applying the models to concrete standardization problems reveal that the dynamics are probably more complex. Not all networks are ultimately conquered by a single standard once it has attracted a certain number of users. And not all diffusion results are either complete or no standardization.