On the assessment of the strategic value of information technologies: Conceptual and analytical approaches

• 成果类型: Review
• 署名作者: Oh, Wonseok; Pinsonneault, Alain
• 署名单位: McGill University
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• 发表日期: 2007
• 页码: 239-265
• 关键词: PERSON-ENVIRONMENT FIT; resource-based view; firm performance; business value; Competitive advantage; CONTINGENCY THEORY; DIFFERENCE SCORES; CHAOS THEORY; HEALTH; IMPACT

摘要

This study compares two conceptual (resource-centered and contingency-based) and two, analytical (linear and nonlinear) approaches that can be used to assess the strategic value of information technology. Two hypotheses related to these approaches are developed and tested based on matched survey data collected from the CEOs and CIOs of 110 firms. The results indicate that the resource-centered and contingencybased approaches provide complementary understanding of the strategic value of IT. On the one hand, the contingencybased approach is better at explaining the impact of costrelated IT applications on firm performance. Alignment between business strategy and information systems strategy on cost reduction was found to have a significant negative association with firm expense. On the other hand, the resource-centered perspective has a stronger predictive ability of IT impact on firm revenue and profitability. Our results indicate that investments in growth-oriented applications were directly and positively related to firm revenue. An ANO VA test indicates that the nonlinear approaches provide additional insights that help to better understand the relationship between alignment and performance. The response surface method (RSAI) shows that high-end strategic alignment (i.e.,fit occurring when business strategy and lT strategy are both high) leads to superior performance compared to lowend strategic alignment (i.e., fit occurring when business strategy and IT strategy are both low). We discuss the implications of this study for research and practice and conclude with suggestions for future research directions.