MINIMIZING METHOD BIAS THROUGH PROGRAMMATIC RESEARCH

• 成果类型: Article
• 署名作者: Burton-Jones, Andrew
• 署名单位: University of British Columbia
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• 发表日期: 2009
• 页码: 445-471
• 关键词: common method variance; information-technology; ADAPTIVE STRUCTURATION; service quality; SYSTEM USAGE; scale; KNOWLEDGE; CONCEPTUALIZATION; cognition; validity

摘要

Researchers have long known that research methods influence construct measurements and that this influence, or method bias, can lead to false conclusions. Despite much work in the methodological literature on specific aspects of method bias, such as common method bias and self-report bias, the meaning of method bias remains unclear, and there is no comprehensive approach for dealing with it. This paper offers a clear definition of method bias, proposes a more comprehensive approach for dealing with it, and describes a demonstration exercise applying the approach in an empirical study of how individual system use and task performance relate. The demonstration suggests that the approach is feasible and illustrates how it can help researchers test theories and identify new research opportunities.