CONSUMER ACCEPTANCE AND USE OF INFORMATION TECHNOLOGY: EXTENDING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY

• 成果类型: Article
• 署名作者: Venkatesh, Viswanath; Thong, James Y. L.; Xu, Xin
• 署名单位: University of Arkansas System; University of Arkansas Fayetteville; Hong Kong University of Science & Technology; Hong Kong Polytechnic University
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• 发表日期: 2012
• 页码: 157-178
• 关键词: common method variance; multiple processes; MODEL; BEHAVIOR; GENDER; adoption; systems; PERSPECTIVES; extension; Intention

摘要

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences-namely, age, gender, and experience-are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTA UT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.