TRANSPARENCY STRATEGY: COMPETING WITH INFORMATION IN A DIGITAL WORLD

• 成果类型: Article
• 署名作者: Granados, Nelson; Gupta, Alok
• 署名单位: Pepperdine University; University of Minnesota System; University of Minnesota Twin Cities
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• 发表日期: 2013
• 页码: 637-641
• 关键词: technology; FRAMEWORK; MARKETS

摘要

We contend that in order to compete effectively in a digital business environment, firms should develop a transparency strategy by selectively disclosing information outside the boundaries of the firm. We make the case for transparency strategy by showing why it is relevant in the digital business world, and the consequences of not having such a strategy. We then provide some foundations to develop the strategy and make a call for research.