PIRATES IN THE LAB: USING INCENTIVIZED CHOICE EXPERIMENTS TO EXPLORE PREFERENCE FOR (UN) AUTHORIZED CONTENT

• 成果类型: Article
• 署名作者: Cwiakowski, Piotr; Giergiczny, Marek; Krawczk, Michal
• 署名单位: University of Warsaw
• 刊物名称: MIS QUARTERLY
• ISSN/ISSBN: 0276-7783
• 发表日期: 2016
• 页码: 709-+
• 关键词: digital piracy; music

摘要

In this paper, we report on a laboratory experiment aimed at investigating factors affecting choice between different versions of a full-length movie. In particular, we are able to pin down the willingness to pay for a legal, rather than pirated, copy and compare it to the impact of such characteristics as picture quality or delay in delivery. We find a modest but highly significant preference for the authorized version. We also find that when the proceeds from legal sales are transferred to a good cause, willingness to pay for the unauthorized copy is reduced. Our method does not seem to suffer from hypothetical bias.