DRAWING A LINE IN THE SAND: COMMITMENT PROBLEM IN ENDING SOFTWARE SUPPORT

成果类型:
Article
署名作者:
Ghoshal, Abhijeet; Lahiri, Atanu; Dey, Debabrata
署名单位:
University of Louisville; University of Texas System; University of Texas Dallas; University of Washington; University of Washington Seattle
刊物名称:
MIS QUARTERLY
ISSN/ISSBN:
0276-7783
发表日期:
2017
页码:
1227-+
关键词:
security patch management durable-goods monopolist vulnerability disclosure PRODUCTS Upgrades policies IMPACT MARKET liability BEHAVIOR
摘要:
We examine the commitment problem faced by a software vendor in ending critical support, in the presence of network security risks. When releasing a new version of a product, in order to drive up its demand, the vendor must cease supporting the old version. However, the vendor's ability to leverage the increased demand can be limited because of a commitment problem. For, when the demand increases and the vendor accordingly sets a higher price, many consumers might opt not to upgrade, creating a situation where stopping security-related support simply becomes too risky. To avoid this risk and any subsequent losses in reputation, the vendor can renege on its earlier decision to stop support. We show that this commitment problem hurts the vendor's profitability and find that the no-commitment equilibrium profit can surprisingly increase with the cost to extend support. Accordingly, we propose a commitment mechanism. Further, the consumer surplus may actually increase if the vendor desists from crossing the proverbial line in the sand and discontinues support as planned.