The impact of individualism - Collectivism, social presence, and group diversity on group decision making under majority influence

• 成果类型: Article
• 署名作者: Zhang, Dongsong; Lowry, Paul Benjamin; Zhou, Lina; Fu, Xiaolan
• 署名单位: University System of Maryland; University of Maryland Baltimore County; Brigham Young University; Chinese Academy of Sciences; Institute of Psychology, CAS
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.2753/MIS0742-1222230404
• 发表日期: 2007
• 页码: 53-80
• 关键词: COMPUTER-MEDIATED COMMUNICATION; MINORITY INFLUENCE; NATIONAL CULTURE; support systems; writing teams; medium matter; TASK GROUPS; group-size; performance; TECHNOLOGY

摘要

Majority influence is the attempt by a majority of group members to impose their common position on group dissenters during group decision making. Because of globalization, the use of cross-cultural teams in group tasks is becoming increasingly common. The objective of this study was to investigate how national culture, social presence, and group diversity may affect majority influence in a group decision-making context. A total of 183 groups participated in a large-scale empirical experiment at multiple sites. The results show that the national culture of group minorities has a significant impact on majority influence and that the use of computer-mediated communication can reduce majority influence. The findings have both theoretical and practical implications for improving the outcome and the effectiveness of group decision making in cross-cultural environments.