Active Community Participation and Crowdworking Turnover: A Longitudinal Model and Empirical Test of Three Mechanisms

• 成果类型: Article
• 署名作者: Ma, Xiao; Khansa, Lara; Kim, Sung S.
• 署名单位: University of Houston System; University of Houston; Virginia Polytechnic Institute & State University; Virginia Polytechnic Institute & State University; University of Wisconsin System; University of Wisconsin Madison
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.1080/07421222.2018.1523587
• 发表日期: 2018
• 页码: 1154-1187
• 关键词: electronic knowledge repositories; common method variance; job-satisfaction; ORGANIZATIONAL CITIZENSHIP; CONTINUANCE COMMITMENT; social-influence; online; IMPACT; Embeddedness; behaviors

摘要

Crowdworkers, such as Mturk workers, face challenging work conditions, including low pay and unfair treatment. To overcome a lack of means to share information with other workers, they often self-organize in independent online communities, for example, TurkerNation. Although prior research has explored both the crowdwork and online community contexts, it has largely ignored crowdworkers' dual-context roles. This research provides evidence for the dual-context phenomenon. We propose three theory-driven mechanisms?embeddedness, cross-influence, and moderated heuristics?that, together with the conventional model and the sequential-update mechanism, explained up to 72% of key behavioral outcomes in both contexts. Moreover, crowdworkers' active participation in online communities had a persistent mitigating effect on their desires to quit working in the crowdworking environment. These findings add to a richer understanding of crowdworkers' integrated and evolving psychology within the dual-context environment. From a managerial perspective, our findings suggest that crowdwork platforms can better retain their workers by facilitating?and actively engaging with?their discussions in an embedded online community.