Differential Innovativeness Outcomes of User and Employee Participation in an Online User Innovation Community

• 成果类型: Article
• 署名作者: Yan, Jie (Kevin); Leidner, Dorothy E.; Benbya, Hind
• 署名单位: University System of Georgia; Dalton State College; Baylor University; Lund University; Montpellier Business School
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.1080/07421222.2018.1481669
• 发表日期: 2018
• 页码: 900-933
• 关键词: SELF-DETERMINATION THEORY; KNOWLEDGE CREATION; Social media; attention; ideas; MODEL; PERSPECTIVE; ORGANIZATIONS; networks; platform

摘要

Firm-hosted online user innovation communities (OUICs) have emerged as a vital source of knowledge and expertise for innovation and new product development. Prior research on OUICs has primarily focused on participation of external product users and benefits obtained from their contributions. However, the role of internal employees of the host firm, albeit essential for the community's long-term success, has not yet received much attention. This study attempts to bridge this gap by investigating the innovation outcomes of employees participating in OUICs. By analyzing a longitudinal data set collected from Salesforce.com's IdeaExchange community, we find that accessing product user ideas with diverse and well-codified content drives idea promotion and generation of participating employees. Moreover, ideas contributed and promoted by employees are more likely to be implemented than those contributed and only promoted by product users. We discuss important implications of our study for the online innovation community literature and for the development of overall employee engagement in OUICs.