Social Ties among Fundraisers and Crowdfunding Performance: The Impact of Tie Strength and Network Closure

• 成果类型: Article
• 署名作者: Kao, Ta-Wei (Daniel); Zhang, Li; Shao, Benjamin B. M.; Choi, Thomas Y.
• 署名单位: University of Michigan System; University of Michigan Dearborn; Michigan State University; Michigan State University's Broad College of Business; Arizona State University; Arizona State University-Tempe; Arizona State University; Arizona State University-Tempe; University of Michigan System; University of Michigan Dearborn
• 刊物名称: JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
• ISSN/ISSBN: 0742-1222
• DOI: 10.1080/07421222.2023.2301174
• 发表日期: 2024
• 页码: 111-145
• 关键词: EMBEDDEDNESS; dependence; DYNAMICS

摘要

This study examines how the strength of social ties between focal and peer fundraisers interacts with the network structure generated by these social ties to determine crowdfunding performance. With relationship intensity and preference similarity between focal and peer fundraisers as the two dimensions of tie strength, our study discloses how the benefits and costs associated with these tie strength dimensions are affected by network closure, the degree to which peer fundraisers are connected to each other. Our estimation results indicate that (1) relationship intensity and preference similarity exhibit inverted U-shaped relationships with crowdfunding performance, and (2) network closure attenuates the effectiveness of tie strength dimensions. Together, our study findings reveal an important interplay between indirect and direct social ties. In essence, social ties among peer fundraisers facilitate a group identity that reduces the returns of time and resources a fundraiser spends on strengthening ties with these peer fundraisers.