Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information

• 成果类型: Article
• 署名作者: Chen, Ming; Chen, Zhi-Long
• 署名单位: California State University System; California State University Long Beach; University System of Maryland; University of Maryland College Park
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1111/poms.12295
• 发表日期: 2015
• 页码: 704-731
• 关键词: revenue management; INVENTORY CONTROL; perishable products; MODEL; strategies; optimization; BEHAVIOR; COORDINATION; optimality; customers

摘要

Dynamic pricing enables a firm to increase revenue by better matching supply with demand, responding to shifting demand patterns, and achieving customer segmentation. In the last 20years, numerous success stories of dynamic pricing applications have motivated a rapidly growing research interest in a variety of dynamic pricing problems in the academic literature. A large class of problems that arise in various revenue management applications involve selling a given amount of inventory over a finite time horizon without inventory replenishment. In this study, we identify most recent trends in dynamic pricing research involving such problems. We review existing research on three new classes of problems that have attracted a rapidly growing interest in the last several years, namely, problems with multiple products, problems with competition, and problems with limited demand information. We also identify a number of possible directions for future research.