Using Data and Big Data in Retailing

• 成果类型: Article
• 署名作者: Fisher, Marshall; Raman, Ananth
• 署名单位: University of Pennsylvania; Harvard University
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1111/poms.12846
• 发表日期: 2018
• 页码: 1665-1669
• 关键词: demand

摘要

In this essay, we examine how retailers can use data to make better decisions and hence, improve their performance. We have been studying retail operations for over two decades and have witnessed many, and been personally involved in a few, projects that delivered considerable value to retailers by better exploiting data. We highlight a few of these examples and also identify some other potential applications.