How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

成果类型：

Article

署名作者：

Zhang, Dennis J.; Dai, Hengchen; Dong, Lingxiu; Qi, Fangfang; Zhang, Nannan; Liu, Xiaofei; Liu, Zhongyi; Yang, Jiang

署名单位：

Washington University (WUSTL); University of California System; University of California Los Angeles; Alibaba Group

刊物名称：

PRODUCTION AND OPERATIONS MANAGEMENT

ISSN/ISSBN：

1059-1478

DOI：

10.1111/poms.12964

发表日期：

2018

页码：

2343-2345

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