Leveraging Comparables for New Product Sales Forecasting

• 成果类型: Article
• 署名作者: Baardman, Lennart; Levin, Igor; Perakis, Georgia; Singhvi, Divya
• 署名单位: Massachusetts Institute of Technology (MIT); Johnson & Johnson; Johnson & Johnson USA; Massachusetts Institute of Technology (MIT)
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1111/poms.12963
• 发表日期: 2018
• 页码: 2340-2343