Managing Innovation Spillover in Outsourcing

• 成果类型: Article
• 署名作者: Hu, Bin; Mai, Yunke; Pekec, Sasa
• 署名单位: University of Texas System; University of Texas Dallas; University of Kentucky; Duke University
• 刊物名称: PRODUCTION AND OPERATIONS MANAGEMENT
• ISSN/ISSBN: 1059-1478
• DOI: 10.1111/poms.13222
• 发表日期: 2020
• 页码: 2252-2267
• 关键词: Supply chain; CAPACITY INVESTMENT; pull; push; encroachment; procurement; COMPETITION; leadership; rival; odm

摘要

When an innovator outsources the manufacturing of an innovative product to a contract manufacturer (CM) which is also a competitor in the end market, the potential innovation spillover may be a serious concern. We study an innovator's outsourcing decision under spillover risks with an emphasis on theex anteuncertain values of innovations, and distinguish between technical innovations which can only spill over through outsourcing and non-technical innovations which can also spill over in the market. We find that in both cases an innovator may strategically outsource to a competitor-CM, albeit for distinct motivations: for technical innovations, it is done so that the competitor-CM would yield market leadership to the innovator; and for non-technical innovations, it is done so that the competitor-CM would face innovation uncertainties alongside the innovator.