Error Theory for Elimination by Aspects

• 成果类型: Article
• 署名作者: Kohli, Rajeev; Jedidi, Kamel
• 署名单位: Columbia University
• 刊物名称: OPERATIONS RESEARCH
• ISSN/ISSBN: 0030-364X
• DOI: 10.1287/opre.2015.1373
• 发表日期: 2015
• 页码: 512-526
• 关键词: by-aspects model; choice behavior

摘要

Elimination by aspects (EBA) is a random utility model that is considered to represent the choice process used by consumers more faithfully than logit and probit models. One limitation of the model is that it does not have a known error theory. We show that EBA can be derived by assuming that aspects have random utilities with independent, extreme value distributions. Multinomial logit and rank-ordered logit models are special cases of EBA.