Detecting Bots and Assessing Their Impact in Social Networks

• 成果类型: Article
• 署名作者: des Mesnards, Nicolas Guenon; Hunter, David Scott; el Hjouji, Zakaria; Zaman, Tauhid
• 署名单位: Massachusetts Institute of Technology (MIT); Massachusetts Institute of Technology (MIT); Yale University
• 刊物名称: OPERATIONS RESEARCH
• ISSN/ISSBN: 0030-364X
• DOI: 10.1287/opre.2021.2118
• 发表日期: 2022
• 页码: 1-22
• 关键词: model; optimization; consensus; THEOREMS; systems; DESIGN

摘要

Online social networks are often subject to influence campaigns by malicious ac-tors through the use of automated accounts known as bots. We consider the problem of detecting bots in online social networks and assessing their impact on the opinions of indi-viduals. We begin by analyzing the behavior of bots in social networks and identify that they exhibit heterophily, meaning that they interact with humans more than other bots. We use this property to develop a detection algorithm based on the Ising model from sta-tistical physics. The bots are identified by solving a minimum cut problem. We show that this Ising model algorithm can identify bots with higher accuracy while utilizing much less data than other state of the art methods. We then develop a function, which we call generalized harmonic influence centrality, to estimate the impact that bots have on the opin-ions of users in social networks. This function is based on a generalized opinion dynamics model and captures how the activity level and network connectivity of the bots shift equi-librium opinions. To apply generalized harmonic influence centrality to real social networks, we develop a deep neural network to measure the opinions of users based on their social net-work posts. Using this neural network, we then calculate the generalized harmonic influence centrality of bots in multiple real social networks. For some networks, we find that a limited number of bots can cause nontrivial shifts in the population opinions. In other networks, we find that the bots have little impact. Overall, we find that generalized harmonic influence cen-trality is a useful operational tool to measure the impact of bots in social networks.