BAYESIAN-ESTIMATION AND CONTROL OF DETAILING EFFORT IN A REPEAT PURCHASE DIFFUSION ENVIRONMENT

• 成果类型: Article
• 署名作者: LILIEN, GL; RAO, AG; KALISH, S
• 署名单位: New York University; Massachusetts Institute of Technology (MIT)
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.27.5.493
• 发表日期: 1981
• 页码: 493-506