AN APPROACH TO THE OPTIMAL POSITIONING OF A NEW PRODUCT

• 成果类型: Article
• 署名作者: GAVISH, B; HORSKY, D; SRIKANTH, K
• 署名单位: University of Rochester; State University of New York (SUNY) System; Binghamton University, SUNY
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.29.11.1277
• 发表日期: 1983
• 页码: 1277-1297