PRODUCT POSITIONING UNDER PRICE-COMPETITION

• 成果类型: Article
• 署名作者: CHOI, SC; DESARBO, WS; HARKER, PT
• 署名单位: University of Michigan System; University of Michigan; University of Michigan System; University of Michigan; University of Pennsylvania
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.36.2.175
• 发表日期: 1990
• 页码: 175-199