Reply to A comment on 'price-endings when prices signal quality'

• 成果类型: Editorial Material
• 署名作者: Stiving, M
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.49.12.1759.25114
• 发表日期: 2003
• 页码: 1759-1760
• 关键词: price-endings; signal of quality

摘要

Although the comment provides some additional insight, it in no way diminishes the contribution of the original paper. That paper is the first and only theoretical explanation for why firms behave as though they use round prices to signal quality. Further, the paper provides empirical evidence in support of this explanation.