Choice interactions and business strategy

• 成果类型: Article
• 署名作者: Ghemawat, Pankaj; Levinthal, Daniel
• 署名单位: University of Navarra; IESE Business School; University of Pennsylvania
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1080.0883
• 发表日期: 2008
• 页码: 1638-1651
• 关键词: STRATEGIC CHOICE; activity systems; fitness landscapes; choice interactions; Path-dependence

摘要

Choice settings are strategic to the extent that they entail cross-sectional or intertemporal linkages. These same factors may impose daunting demands on decision makers. We develop a graph-theoretic generalization of the NK model of fitness landscapes to model the way in which policy choices may be more or less strategic. We use this structure to examine, through simulation, how fully articulated a strategy or set of policy choices must be to achieve a high level of performance and how feasible it is to offset past strategic mistakes through tactical adjustments (instead of alignment). Our analysis highlights the role of asymmetry in the interaction of strategic choices and in particular the degree to which choices vary in terms of being influential, dependent, or autonomous from other choices.