The impact of information technology investments and diversification strategies on firm performance

• 成果类型: Article
• 署名作者: Chari, Murali D. R.; Devaraj, Sarv; David, Parthiban
• 署名单位: Indiana University System; Indiana University South Bend; University of Notre Dame; University of Oklahoma System; University of Oklahoma - Norman
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1070.0743
• 发表日期: 2008
• 页码: 224-234
• 关键词: information technology investments; BUSINESS STRATEGY; corporate diversification

摘要

As companies continue to make large investments in information technology ( IT), questions about how and in what contexts such investments pay off have gained importance. We develop a theoretical framework to explain how IT investments could pay off in the economically significant context of corporate diversification, and empirically find that the performance pay off to IT investments is greater for firms with greater levels of diversification. We also find that the performance payoff to IT investments is greater in related diversification than in unrelated diversification.