Engineering Trust: Reciprocity in the Production of Reputation Information

• 成果类型: Article
• 署名作者: Bolton, Gary; Greiner, Ben; Ockenfels, Axel
• 署名单位: Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; University of Texas System; University of Texas Dallas; University of New South Wales Sydney; University of Cologne
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.1120.1609
• 发表日期: 2013
• 页码: 265-285
• 关键词: Market design; reputation; trust; RECIPROCITY; ebay

摘要

Reciprocity in feedback giving distorts the production and content of reputation information in a market, hampering trust and trade efficiency. Guided by feedback patterns observed on eBay and other platforms, we run laboratory experiments to investigate how reciprocity can be managed by changes in the way feedback information flows through the system, leading to more accurate reputation information, more trust, and more efficient trade. We discuss the implications for theory building and for managing the redesign of market trust systems.