Dynamic Commercialization Strategies for Disruptive Technologies: Evidence from the Speech Recognition Industry

• 成果类型: Article
• 署名作者: Marx, Matt; Gans, Joshua S.; Hsu, David H.
• 署名单位: Massachusetts Institute of Technology (MIT); University of Toronto; University of Pennsylvania
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.2014.2035
• 发表日期: 2014
• 页码: 3103-3123
• 关键词: technology commercialization strategy; Disruptive innovation

摘要

When start-up innovation involves a potentially disruptive technology-initially lagging in the predominant performance metric, but with a potentially favorable trajectory of improvement-incumbents may be wary of engaging in cooperative commercialization with the start-up. While the prevailing theory of disruptive innovation suggests that this will lead to (exclusively) competitive commercialization and the eventual replacement of incumbents, we consider a dynamic strategy involving product market entry before switching to a cooperative commercialization strategy. Empirical evidence from the automated speech recognition industry from 1952 to 2010 confirms our main hypothesis.