Bias in Spatial Risk Assessment

• 成果类型: Article
• 署名作者: Mishra, Himanshu; Mishra, Arul; Moreno, Oscar
• 署名单位: Utah System of Higher Education; University of Utah
• 刊物名称: MANAGEMENT SCIENCE
• ISSN/ISSBN: 0025-1909
• DOI: 10.1287/mnsc.2014.1912
• 发表日期: 2015
• 页码: 851-863
• 关键词: spatial risk; RISK ASSESSMENT; BIAS; intuitive processing

摘要

In instances of decision making under uncertainty with a visual component, we propose that individuals show a bias and estimate a higher probability of a threat affecting them if the threat is located in their left visual field compared to their right visual field. Across four studies we demonstrate the bias in naturalistic settings such as pedestrians assessing the risk of crossing the street, individuals estimating the risk posed from an unsavory person, and people assessing the contamination risk of an object. Moreover, we discuss four potential mechanisms that could cause the proposed effect. Finally, we discuss theoretical, managerial, and policy implications.